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Sight Screen

Wednesday, June 15, 2005

An advertisement for cricket

There was this fun moment during the recent Indo-Pak series: The bowler had barely released the sixth ball of his over, when an ad flashed on screen. Trouble was, he had earlier bowled a no-ball, so there was another regular ball to be bowled.
Someone at DD went uh oh, and switched, from mid-advertisement, back to the cricket -- by which time, the remaining ball had been delivered, and a wicket had fallen. What we saw was a batsman walking back.
Uh oh, goes the DD guy, no action, it's just a batsman walking back, so let's go back to the ad. So while replays were showing what happened, we had a visual of Sachin Tendulkar, in faux biker costume, asking Shah Rukh Khan, who seemed to have snot coming out of his nose: Kyun, haarna hai kya? (Note to advertisers: Please please don't cast Sachin in macho ads. If you must, at least please please
please don't give him any dialogue -- that adolescent treble of his doesn't jell with the implicit machismo of the words.)
Anyways. Us fans have been protesting DD's callous attitude towards cricket telecast for ages now; I understand some fans had, in sheer disgust, even faxed/mailed DD in protest.
So now comes the news that the BCCI is taking up the issue with DD.
BCCI President Ranbir Singh Mahendra told reporters here on Wednesday that the Board would take up the matter with Doordarshan asking it to take commercial breaks only when a full over has been completed and not disrupt the telecast "as they sometimes do even before the over has been completed."
"We will be writing to Doordarshan on this. In future we are going to have this clause while awarding the telecast rights that full overs should be shown," Mahendra said.

And that is as good a thought as any to leave you with. Will return, if possible, later tonight; else, see you in my morning.


  • phew !! finally some good sense prevailed in BCCI.

    By Blogger Geoffrey George, at 17:46  

  • U got that one totally right PP! Sachin should only be casted in "candy" types roles.

    he cannot do everything the way he can bat!

    By Anonymous chirayu, at 23:21  

  • Prem..Who is going to work out the revised revenue model for DD? It was explicit that cricket was being shown between advertisements.Thank God DD is not listed on Nasdaq or NYSE and do not have to give a revenue guidance.Given BCCI's decision to talk to DD, a downward revision in revenues is a foregone conclusion.Let's hope we have increased view time of cricket albiet between advertisements:)

    By Blogger Ravi, at 00:05  

  • Its great news that BCCI is gonna take up this matter with DD.
    DD needs to become more professional like say ESPN/STAR while telecasting International matches.Good quality pictures,no ads during overs and popular commentators ( even in studio) would be the way to go.
    And yes, please discard Shrikanth..that guy is a joker :)

    By Anonymous Binesh, at 02:29  

  • the BCCI will have its on website in the next 30 days

    By Anonymous Abhay, at 07:04  

  • DD got the TV rights due to the greediness of BCCI. What you sow is what you reap. Don't get me wrong. I would love a cricket game where I can see the action between the overs rather than watching Sachin compete as an actor with Shahrukh and Shahrukh compete as cricketer with Sachin.

    The game of Cricket is an advertiser's delight. Around 100+ 45-60 seconds of advertising spots in a single game. Wow!! We are quick to bash up the advertisers but hey! just like all other sports, advertising will be there. It has to be controlled in a right way though.

    By Blogger Rahul Kulkarni, at 08:44  

  • It's about time, really. It came as quite a surprise, though: one tends to think of the BCCI as anything but customer friendly.

    Rahul, advertisers were never to blame for such placement goof-ups. The buck, I s'pose, stops with the producer.

    By Blogger Nikhil Pahwa, at 13:19  

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