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Sight Screen

Thursday, June 09, 2005

Handle with care

How do porcupines make love? C-a-r-e-f-u-l-l-y. Very much like how ZeeTV says it will deal with the BCCI.
The crux of a story that is getting wide play (in Express, Outlook, NDTV to name just three) is
Zee Sports said it would be "extra careful" while dealing with the Board of Control for Cricket in India (BCCI) in future even though it was still undecided whether to make fresh bids to acquire TV rights from BCCI.

The silver lining in all this is that television channels that find themselves at the receiving end of the BCCI's idiosyncratic ways of running things are beginning to look beyond cricket, for programming.
"Cricket is not everything. It's just another sport. There are so many other sports -- hockey, football, tennis," he (Executive Vice-President of Zee Sports Himanshu Mody) said. He said the channel has bid for telecast and marketing rights from All India Football Federation.

In not entirely related news, the BCCI's finance committee is finally meeting, after a gap of almost a year, in Kolkatta. 'Just routine,' says secretary SK Nair, which in itself is an inadvertent pointer to how the body is run -- do you know of any corporation, industry or business that tops over Rs 100 crore in annual profits, and where it does not matter if the finance department/committee meets, or does not meet, for months at a time?


  • Hello Prem,

    This particular story seems to be directly related to your anecdotal observances in India (at least, urban India) where you observed a lot of the younger guys being absorbed in Formula-1, soccer, etc.

    Maybe, there is a modicum of truth in that, after all, becoz the folks at Zee seem to have determined that cricket alone need not translate into moolah. I'm sure market research on their staff must be doing their dur diligence to determine evolving sporting trends and popularities.

    This should be a wake-up call for the BCCI. They cannot afford to be so pompous, anymore. We seem to be seeing the seeds of a revolution of sorts. Jaggu Bhai and his coterie better watch out!


    By Anonymous Anonymous, at 10:44  

  • I think it seesm this rosy and hopeful in our world os sports awareness. From a TV channel's point of view, unfortunately, the picture is stuill dismally limited. Absolutelyy nothing besides crcket related programming really sells in India- and that goes beyind channelloyalities, current trends, performings Indians (like Sania or Narain), or anything else for that matter.

    It sounds impressive, and if they are proved right nothing like it- but Zee's claim would seem a little hollow. If their Channel can flourish with no cricket on it...well, that will be awesome.

    By Anonymous akr, at 05:43  

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