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Sight Screen

Tuesday, September 27, 2005

Value erosion?

A few days back, I had this email from a Mumbai-based friend, who said he had noticed a drying up of Saurav Ganguly endorsement ads on TV; is it a fallout of his loss of form and more recent confusion, or could it be just the fact that it is not cricket season, he asked.
No idea -- though brands being what they are, even an India-Zimbabwe Test series is reason enough to blitz the viewers with all kinds of cricket-celebrity endorsements. Was wondering just who would be first to look at this phenomenon; turns out it is the Times, with this story.

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