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Sight Screen

Thursday, December 29, 2005

Bajaj begins signature campaign

Let the hoopla begin.
BAJAJ Allianz General Insurance has launched a good luck team India signature campaign for the forthcoming Allianz Cup India-Pakistan test series. This signature campaign will be implemented across all cities of the country in India simultaneously, as well as in Pakistan....
All signatures from various cities will be woven together and sent to Pakistan and displayed in the stadium on the first day of the test match. After the first day, it will be displayed in the stadium at a vantage point. There are also plans to exchange the replica of the signatures between captains of two countries on the eve of the test match.

Stand by for much more of this; the upcoming tour is apt to be hyped even more than such encounters usually are. Somehow, these things remind me of what Krishna Prasad wrote, during India's World Cup 2003 campaign.

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