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Sight Screen

Friday, December 23, 2005

Gold rush

If you thought Jagmohan Dalmiya was the pastmaster at milking cricket for money, indications are you haven't seen anything yet -- every day brings a new deal, and the latest is a 25 million pound kit sponsorship tie-up with Nike. Add the 40 million pound deal with Air Sahara, and the Indian cricket team is already worth 65 million pounds -- with sponsorship rights for one arm, two legs, and assorted other body parts remaining to be sold.


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