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Sight Screen

Tuesday, December 20, 2005

It's about money, honey

Maximising revenues appears to be the mantra of the new board. And not surprisingly Lalit Modi, who for some time has been harping on the argument that the predecessor administration, and Jagmohan Dalmiya, failed to maximise earning capacity, is at the forefront of the push.
In a major effort to maximise its revenues, cricket board on Tuesday announced a series of initiatives including retaining of intellectual property rights and creating its own TV network identity.
“All news channells will from now on have a direct contract with us. Let us make it clear that the rights are owned by the bcci and the channels are only licensees,” BCCI vice-president Lalit Modi said at a press conference.
Accordingly, channels from now on will have to carry the BCCI logo which is to be designed and registered shortly.

There is more, in there, about broadband, radio, mobile telephony, and much else.


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