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Sight Screen

Monday, December 19, 2005

Money machine

Lots of stories out there on Air Sahara winning sponsorship rights to the Indian team, but this one from Hindu Businessline perhaps gives you the best sense of how much more milking the cricket cow can take.
Besides this, bids for team kit and apparel would be finalised soon and the Board will also be called for branding of the non-leading arm shortly. Air Sahara officials declined to comment on the deal, as the company had not received a formal letter from the cricket board.

Nothing yet on the leading leg and the back foot, but they'll get there soon enough.


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