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Sight Screen

Tuesday, December 20, 2005

Net gains

For some unexplained reason, the BCCI has till date largely ignored the Internet not only as a means to publicise its activities, but as a potential revenue stream. With the changing of the guard, that, too, seems about to change, per this story:
In the next few months it plans to launch a state-of-the-art official web portal, which will be accessible globally over the Internet. And it has received a $44-million offer from US-based Willow TV for four-year rights to the American market.
‘‘We discovered that we should make the most of the Internet media as well’’, Punjab Cricket Association president Inderjit Singh Bindra told The Indian Express today. ‘‘So we’ll have a transparent bidding process to find someone who will set up this web portal for us. Willow TV has already come up with this offer; they want to buy from the BCCI the rights to set up a portal for American citizens.’’

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