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Sight Screen

Friday, December 23, 2005

Now if only they could score goals

Team India -- that is Cricket Team India -- has just become the most valued brand globally across all sports, per this story.
"With Nike and Sahara sponsorship the team would get 27.12 million dollars per year just for the shirt, making it the number one sponsored team across all sports," Modi said.
Modi said the BCCI would further invite bids in various categories, but did not divulge details.
Juventus is valued at 22.2 million dollars in terms of sponsorship revenues, followed by Chelsea Football Club of London at 17.5 million dollars, 100-year-old Spanish soccer and basketball club Real Madrid at 16.8 million dollars and Manchester United at 14 million dollars.

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