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Sight Screen

Tuesday, January 03, 2006

Allianz Cup

A new entrant into the cricket sponsorship stakes:
Financial services group Allianz has acquired the title sponsorship rights of the 2006 Pakistan-India Test Series. Now called the Allianz Cup, Allianz's sponsorship of the Test Series marks the financial group's first foray into cricket sponsorship in Asia.
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"The decision to sponsor the 2006 Pakistan-India Test Series was driven by our intention to expand and further leverage the Allianz brand in the Asia region with particular focus on India - one of Allianz's core growth markets, as well as Pakistan. This premier cricket series is a welcome addition to our sponsorship portfolio and certainly adds to our global sponsorship strategy", said Allianz Group VP marketing & communications Steven Althaus.

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